These days’ people buy all sorts of products online. From cars on eBay to coffee beans, you can order pretty much anything online and feel safe that it will arrive at your front door within a reasonable time frame.
However, one industry that sells relatively less online than in the real world stores in Australia is Jewellery. We wonder why that is. People are happy to buy clothing, shoes and other fashion accessories, but are cautious when it comes to buying necklaces, earrings, bracelets and rings online.
The main concerns they have are around the quality of materials. Is the gold false gold, gold plated or 100% gold? How closely does the piece look like in the photo provided to how it will look like when you actually wear it. There are all understandable questions and concerns to have about a piece of Jewellery that will last you a lifetime.
When you make custom or designer jewellery like we do, with unusual stones, clients who do not live close by can find it very difficult to see how it looks before buying. So we like to make it as accessible and as easy to buy online as we can.
To help further we have listed some tips below to help avoid disappointment when buying jewellery from online stores.
Only Buy From A Reputable Jeweller
When you buy from a store that has a physical presence and a history in the jewellery industry, then you can be pretty sure they have a reputation to uphold and that they actually exist in the first place.
Stick To Your Countries Websites
Here in Australia for example, you can be much more confident buying from an Australian jeweller than one from overseas. A .com.au website, with an Australian address is going to be much easier to follow up with if necessary than a .com website with only email contact.
Give Them A Call
Any real jewellery store will have a phone number. So why not give them a call and talk about the necklace, ring or bracelet for example that you may like and ask them questions about it and how their delivery works.
Choose Guaranteed Jewellery
Particularly when it comes to custom made pieces, buy jewellery online from someone who will allow you to return it if you do not like it. Any jeweller will understand that it is what the necklace looks like when it is around your neck that counts. So why not buy from one who will let you return it. This also allows you to see the exact colours of the stones used.
Secure Delivery Method
If I am buying something expensive online, I want it to be shipped securely. So I would recommend only ordering with secure delivery. This is where you have to sign for your package when it arrives. Things go wrong, packages get lost, so take this risk away by ordering secure post. It is beneficial if the delivery time is clearly stated too.
Understand The Details
Make sure there is no fine print to disguise words such as ‘plated’, or ‘simulated’. Be clear on the size, carats, materials, stone types, weight and anything else that is important.
Any real jewellery store will accept credit cards as a form of payment. They offer security to you, the buyer, from fraudulent transactions and anyone accepting credit cards has to have a merchant account with a bank. If they only accept bank transfers, I would be sceptical.
Is It Too Good To Be True
Particularly if you find a deal that is simply too good to be true, then maybe it is. If something looks like an unbelievably good deal, make sure you follow the guidelines above.
Many jewellery pieces are bought for a special occasion. The last thing you want is disappointment associated with that occasion so be careful what you buy. Our best advice is to phone or email the jeweller. Ask the questions about any points you want to be clear about and only buy if you get the answers you want.
We sell beautiful jewellery online and know that it is almost always a positive experience for our clients and we do everything we can to make it right otherwise. Feel free to contact us with any questions you may have about any of the pieces shown on our website.